Cape Union Mart Hikers Club offers hikes and excursions to their members, and Cape Union Mart grants a 10% discount on purchases to Cape Union Mart Hikers Club members – discount is NOT limited to hiking gear.
Cape Union Mart has permitted Cape Union Mart Hikers Club to use their valuable logo and their valuable branded name that they spend a fortune to uphold, and doing an excellent job to increase their market share in an extremely competitive market.
It is not certain why Cape Union Mart maintains this alliance with the Cape Union Mart Hikers Club. However. it is a fact that all members of the Cape Union Mart Hikers Club will receive a 10% discount on purchases at Cape Union Mart stores.
Which question is more correct?-
- “Does Cape Union Mart maintain this alliance to establish a captive clientele?” OR
- “Do people join Cape Union Mart Hikers Club to get 10% discount on their purchases from Cape Union Mart?”
It was a disappointing day in the life of one of Cape Union Mart loyal customers frequenting their stores for almost 2 decades, when following the advice of several store managers of Cape Union Mart stores, advice being, that members of Cape Union Mart Hikers Club receives 10% discount on their Cape Union Mart purchases.
However, the unsuspecting customer of Cape Union Mart has completed the online application form at www.cumhike.co.za, in order to become a member of this Cape Union Mart Hikers Club. Carefully, the unsuspecting applicant steered around the quite intrusive questions in the application process.
Two of these intrusive questions were answered with reluctant reservation, because of one extremely worrying problem that threatens everybody on the internet, namely Identity Theft. The application required his Id Number and a clear photograph to be inserted in this online application, while the applicant wanted confirmation that such sensitive information will not be abused.
Now it is understood that a club needs to know who a newcomer is, for various reasons, but at the same time, the newcomer also has to know what the integrity of the club-members are. Nobody should be so stupid as to surrender all their confidential information on the membership application to enter a club of unknown people for the first time. And as fate would have it…
- ID Number is not compulsory according to the application form, but if you don’t supply your ID Number, there will be no discounts at any Cape Union Mart Stores…in other words…?
- A clear photograph of your head and shoulders. Applicant expected Cape Union Mart Hikers Club to contact him upon receiving an icon instead of a photo, and confirm that such photo will not be abused or used without discretion, and in the process expose the potential member to all kinds of unwanted attention, and other risks that accompany internet predators, such as identity theft, harassment, stalking, etc.
Cape Union Mart Hiking Club Encounter 